These days, it’s easy to automate almost any task that you would otherwise have to do manually. Tasks like sending out emails, social media posts, or even registering people for events, can now all be automated. Unfortunately, business leaders are still hesitant when it comes to setting up sales and marketing automation, despite the obvious potential. Whether that’s because it’s unfamiliar territory or they feel that they don’t have the funds to get started, they’ve put automation on the backburner.
But, what if you were able to visualize how automation can really impact revenue? What if you had the support you needed to get those tasks started? What if you knew that just for a little investment, the payoff would be completely worth it?
You’ll Spend Time On Important Tasks
Automation, despite its definition, certainly doesn’t happen “overnight.” Creating workflows, landing pages, email content, social media content, and everything in between takes time, especially if you want to impact revenue. Most people actually create these workflows and email campaigns before launching a new marketing campaign or launching their business altogether. But, once you create what you need to and finally automate it all with a few button clicks, you’ll have all the time in the world to focus on what matters. Things like improving or adding to your products and services, meeting with clients or partners, taking phone calls, etc. can now have your utmost attention.
You’ll Be Able to Convert Leads
By setting up sales and marketing automation, you’ll be able to convert leads in less time. Mission Suite is with you from the very beginning of the sales cycle, right until the end. You can score leads based on their interactions, store information about your contacts, and keep track of their user behavior. Meanwhile, you can design and automate workflows to help convert each lead that comes walking through the door. You can even assess those workflows to see if they were effective or not. Whether it’s by automating email drip campaigns, landing pages, capture forms or automation triggers, you’ll quickly see how it all works together to impact revenue.
You’ll Improve Your CRM
Not only will sales and marketing automation help you bring in new leads. It will also help you build strong relationships with the customers you already have. Sometimes, businesses forget how valuable their current customers are. They spend so much time focusing on bringing in new leads, that they completely undermine the purchasing power of those who are already invested to some degree in your products and services. One thing Mission Suite can do for your CRM is allow you to automate follow-up emails. This helps build rapport with customers and grow your reputation as a trustworthy business.
You’ll Close More Deals
First-time customers are not the only ones who can benefit from excellent sales and marketing strategies. By automating sales and marketing tasks, you’ll be able to close more deals and impact revenue. You’ll do this by continuing to correspond with those who have bought from you in the past. “Closing a deal”, after all, isn’t necessarily synonymous with “converting a lead.” Sure, converting a lead is one way to close a deal, but if you want to impact revenue for the long term, then you’ll also need to try and continue to close new deals with both new and old customers.
Because Automation Will Impact Revenue
The biggest reason you should automate your sales and marketing?
It’s is a no-brainer.
It’s because it will ultimately impact revenue for your business.
With automation, you can do all the things that take hours and hours to do by yourself to bring in leads, close deals, and maintain good relationships with your customers, all while you sleep. And, with the time that it would normally take you to bring in just one lead, automation can now help you bring in ten.
How Marketing Automation Can Make Your Life Easier Now
Haven’t switched over to Mission Suite yet for your marketing automation service? Then what on earth are you waiting for? Marketing automation is one of the biggest time savers successful companies and start-ups alike use to help manage their business more efficiently. If you haven’t taken advantage of all the perks marketing automation has to offer, then it’s time to get on board!
No more copying and pasting email write-ups
How many hours do you spend a week, or even each day, writing emails to your subscribers? How much of that time could you be spending doing something more important, like organizing your marketing campaign or doing interviews with potential employees? Marketing automation takes all this off your hands. Sure, you may need to write up a few blurbs every once in a while, but Mission Suite completely takes out the copy and pasting slavery by automating your email marketing.
No more wasting time sharing to each and every social media outlet
One of the biggest ways companies bring in leads and relate to their current customers is through social media. No matter what anyone else tells you, if you’re not on Facebook, you’re not doing it right. Sure, there are a ton of other things that go into a successful social media marketing campaign, but at the end of the day, you just need to be sharing your stuff. A marketing automation service like Mission Suite can help you share all your content to your company’s social media outlets in a click of a button.
No more wondering if your people actually ‘liked’ your content
Just because your content got a like on Facebook, doesn’t necessarily mean it worked well for you or brought in more leads. Often, it’s really hard to gauge whether or not something worked. That is unless of course, you use a marketing automation service. With it, you can analyze each specific piece of content on your website or post on social media. Take a look at all kinds of data, like what time of day works best for posting, or what demographics of your audience are more keen to reading certain topics.
It takes care of business so you don’t have to
Running a business is hard work. It takes A LOT of time. Sometimes, a task that we think would only take a few minutes might actually take us hours. It can be frustrating, and at times, turn us off to wanting us to run a business altogether. The same reason you would hire a secretary or an assistant is the same reason you would install a marketing automation service like Mission Suite.
It takes a hefty load off your hands, so you can have more time for things that really matter. Say…having more time to actually use the bathroom at work, eat lunch sitting down, or more importantly, make it home to spend time with you family.
Thanks to marketing automation, you can put the phone and computer away once you leave the office. You know that Mission Suite will be running your business while you sleep at night or while you’re at your kid’s baseball game.
How To Make Marketing Automation Feel Less Overwhelming
The great thing about a marketing automation service is that it lets you manage so many aspects of your business easily. Though marketing automation has so many benefits, all of the tools and advantages can actually be rather overwhelming to the average user. While many company leaders utilize the services of a marketing automation software to do much more with their business, there are still a few things that need to be learned first.
At first sight, the dashboard of this software might be a lot to take in at once. How can you make the most of your marketing automation tool when you don’t even know where to start?
Here’s how to make it all a little less overwhelming:
Don’t Use What You Don’t Need
Going off of those four features, there’s obviously a lot more where those came from. Marketing automation has all these great tools, but you don’t need to use all of them right away. To avoid feeling overwhelmed, ignore the aspects that you don’t need for the moment, and see if you can incorporate them later on.
Ask for Help
When you first decide to utilize a marketing automation service, you don’t need to go at it alone. The company providing it to you can walk you through the basics step by step. They’ll be there to answer any questions you have, and help you understand each tool. Of course, you’ll want to make sure that this kind of personal service comes with the package you’re buying.
Feel Free to Play Around With It
With some aspects of marketing automation, once you send something out, it’s hard to take it back. This means that once you start really using it, you need to be careful about what you’re doing, whether it’s sending out a campaign or writing a social media post. That being said, before you really get into it, take your time exploring how to use these features, having your staff use them, etc. When you finally have a routine and rhythm with it, you can start using it for real.
How To Get the Most Out of Your Marketing Automation Software
If your business “means business” then you’ve probably already invested in a marketing automation software. If you haven’t, then don’t you think it’s time to do so? A good marketing automation service can help you in so many ways. In addition to taking a lot of the work off your hands, it can also help you understand a lot of things about your customers and your business overall.
If you’re currently using a this service or you’re thinking of using one soon, here’s how to get the most out of your marketing automation software.
Set Goals for Your Business
Just because you want to join the marketing automation bandwagon isn’t really a good enough reason to use it. Though the software does a lot for you, you still need to have a good understanding of what it does and how to use it to your benefit. Otherwise, you won’t really get much out of it. So, set goals for your business when it comes to your marketing automation, and figure out how you are going to use those analytics or features to help you achieve what you want.
Consider the Separation Between Marketing and Sales
It’s no secret that in the business world there’s often miscommunication, a gap, a lag…or whatever you want to call it, between marketing and sales. The great thing about a marketing automation software is that it can tell you if your campaigns are successful or not, as well as which leads are safe to hone in on.
Unfortunately, sales may not always be able to follow through on what marketing gives them. So, to get the most out of your marketing automation software, it’s important that you meet regularly with both the sales and marketing team and communicate what you’re seeing. Have frequent meetings, copy each other on emails,…do whatever it is you need to do.
Maintain Your Action
A marketing automation software does an excellent job of organizing things for you. Whether it be your SEO, your content creation, your landing pages, or really anything else, this kind of software keeps everything in one place.
That being said, if you want to get the most out of your marketing automation software, then you really need to stay on top of what you do. It’s not as easy as just “setting it and forgetting it.” Just because your software automates things for you, doesn’t mean it can read your mind. You’ll need to go back in often and take a look at results, adjust your campaigns, and come up with new goals.
What Your Company Risks By Not Using Automated Marketing
You’ve heard the benefits of using automated marketing solutions for your business: the time saving, the worry saving: “set it and forget it.” Sometimes the concept of automated marketing software—tools that automatically send tweets and e-mails on a schedule you program—is billed as being a digital set of hands, a nice convenience. Yet, it goes beyond that. It’s a way of doing things grounded in very real and developed philosophies. It can help your business or organization in many profound ways.
Here’s a look at what you risk by not using automated marketing.
Automated Marketing Offers the Power of Consistency
In short, it’s important to spool forth content on a regular basis. This doesn’t mean more content or more frequent updates, necessarily. It means regularity. If you put forth too much communication—tweets, e-mails, etc.—too fast, it can look as though you got excited and sat down and made sure you did your marketing duties for that week. In other words, it doesn’t look as though you have a mapped plan but that you are operating on a disorganized, ad hoc basis. If you are operating that way, automated marketing creates the appearance that you aren’t.
After sending too many communications in too short a time, businesses can often stay silent for too long. You don’t want to create the impression you’ve gone out of business, have gotten bored or disillusioned with marketing, or are scrambling to mop up other messes that keep you from marketing. More generally, you don’t want people to forget about you.
Marketing Automation Allows You to Continually Nurturing Interest
Naturally, you have an interest in connecting with and consistently communicating with people who have shown an interest in your brand. Remember that marketing automation goes beyond social marketing and other interest-creating tools. It can also entail setting up the automatic sending of newsletters when someone opts in, the automatic creation of thank-you e-mails for purchases, coupons, surveys, and other ways of handling the most important part of the marketing process: giving attention to people who are engaged.
Automated Marketing Allows You to Use Your Data to its Fullest
We probably agree that using data to gauge ROI in your marketing is key. You can go to various social networking sites and get some analysis and data. Most marketing automation platforms give you a full suite of analytical tools that allow you to focus your efforts efficiently.
It’s important to not think of automated marketing as a calendar or a timed button-pusher. Good automation software touches on many key principles of marketing.
3 Ways You Can Use Marketing Automation Software
Any opportunity you have to limit the amount of time you spend doing repetitive tasks for your business is incredibly important. A marketing automation software, when used correctly, gives businesses the chance to be able to do more in less time. Tasks that include anything from answering emails to writing up campaigns are able to be done quickly and consistently.
And, when you’re not the only person manning the ship, a marketing automation software is crucial to letting each team member do his or her job. It helps to provide continuity amongst the staff so that customers are always seeing the same thing no matter who it comes from. Overall, a marketing automation software can help your business be more professional without sacrificing time or any unnecessary resources.
So, here are some ways a dedicated team like yours can utilize marketing automation:
1) Training Employees
Marketing automation can help you train new employees that you’re bringing onto your team to use a job management software. Because it’s so easy to use, it’s even easier to explain. New employees can get the hang of things quickly, and you can also monitor how they’re doing. See what they might need help with, and take over tasks that they are still getting the hang of.
2) Sending Out Marketing Campaigns
With a marketing automation service, sending out campaigns via email marketing is a walk in the park. You can pre-set templates and designs for different kinds of emails so that anyone who writes it up can just edit it accordingly. If other employees are too busy, another member of the team can take on the task without having to learn something completely new.
3) Customer Relations
Your team needs to be able to not only send campaigns to customers but also be prepared to answer the questions and comments that come rolling in. Marketing automation software makes it easy to look up personal information of a customer so you can appropriately serve their needs. You no longer need one employee to maintain correspondence with one customer. With marketing automation, everyone can chip in when it comes to CRM.
A marketing automation software may not be the only tool you need for your team. But, it’s certainly a useful one. Even after making all these tasks attainable for all your team members, you can essentially use it to evaluate not only your customers’ marketing behavior, but how your employees are managing the workload overall.
Not yet convinced? Request a demo with Misson Suite to learn how we can help you get started.